The feeling
members rememberAI service orchestration for hospitality
Knownly is the service orchestration platform for hospitality — a system of action that recognizes members on arrival and tells your team what to do.
A member walks in and hears their name.
- Their usual drink is already in motion.
- Their favorite table is open.
- The staff knows how they like to be greeted.
No one asked. No one checked a clipboard. Nothing felt forced.
That moment is not luck. It's orchestration.
Who We Serve
Who We Are
Built in the Southeast for Modern Hospitality Teams
Built with in Atlanta
Designed alongside club General Managers across the Southeast.
F6S: Top Hospitality Startups in Atlanta
Listed among Atlanta's top hospitality companies and startups.
A "ones to watch" startup in the Southeast, transforming hospitality tech
Atlanta, GA and Greenville, SC.
The Orchestration Layer
Your systems know. Your GM decides.
Knownly makes it happen.
What your operation already knows.
The standard your GM defines.
What happens next.
Welcome Catherine by name
Member since 2011 · Prefers Bordeaux
Front Desk · 7:00 PM
“Welcome back, Catherine. We have a Bordeaux I think you’ll enjoy tonight.”
Not a system of record. A system of action.
Service Standards, Encoded
Describe your standard in plain English.
Knownly builds it, you publish it.
No builders to learn, no rules to write. Type how your club should run, review the workflow Knownly drafts, and publish it to golf, dining, membership, and the front desk.
- 1Describe it—
- 2Review the workflow—
- 3Publish—
- 4Watch it run
When a member arrives on property, I want them greeted by name, their cart staged if they have a tee time, and a welcome-back note if it's their first visit this season.
Presence Awareness
A 360° view — and the service that follows
Every dot is a member on property. Select one to see what your club already knows — and watch what happens when a member has been waiting too long.
Facility Map
Live presence · automated staff dispatch
Now
What staff should do next
James Henderson
Prepare usual table
Triggered by: Experience: Arrival Welcome
David Martinez
First-visit welcome
Triggered by: Experience: Newcomer On-Site
Staff dispatched now
- Front DeskMarcus T. → Catherine Blackwell: Welcome by name, seat at her table
- Golf OpsDanny R. → Robert Chen: Stage clubs for the morning round
- ServicePriya K. → Emily Thompson: 3h dwell — service check-in
How It Works
How club automation works, end to end
Four layers turn POS, tee sheet, and reservation data into anticipatory action.
Segments
Who needs attention
Live member awareness — frequency, spend, preferences. Operational, not marketing lists.
Experiences
When to respond
Arrivals, milestones, absences. You define when anticipation activates.
Playbooks
What to do
Tasks, talk tracks, messages, gifts — timed and personalized.
Execution
Service delivered
Staff prompted, members recognized, every action logged.
In Practice
Margaret Chen
Member since 2019
"Margaret Chen arriving in 10 min. Reserve Table 7 (her usual). She prefers iced tea before ordering."
AI-Native Platform
AI that prepares your team,
not replaces them
AI-native from day one. The intelligence stays backstage so hospitality stays human.
Pattern recognition
Every visit, transaction, and preference becomes member intelligence.
Moment detection
Arrivals, milestones, absences, openings — caught as they happen.
Timing
Knows when to prompt staff, when to message, and when to stay quiet.
Coordination
The right action, to the right person, on the right channel.
The intelligence stays invisible. The experience feels effortless.
Knownly Task
Prepare for VIP Arrival
Margaret Chen
Member • Arriving in 10 min
"Welcome back, Mrs. Chen! Your usual table is ready. Should I have your iced tea brought over?"
Staff Experience
Staff know exactly what to say
No app to install. Tasks arrive by SMS link with context, talk tracks, and timing.
Managers stop chasing. Staff stop guessing.
Works With Your Club Management System
Keep your CMS. Add the service layer.
Club management software, POS, and tee sheet systems store the record. Knownly reads those signals and turns them into staff tasks and member messages in real time — no migration, no rip-and-replace.
Product names are trademarks of their respective owners and are listed to describe integration and compatibility targets for club management, tee sheet, POS, member billing, and reservation data. Knownly is not affiliated with or endorsed by these companies.
What Knownly Is
Knownly is the AI service orchestration platform for hospitality — a system of action for your service standards.
Connects what you run
Club management, point of sale, tee sheet and reservations stay where they are.
Recognizes the moment
Members are known on arrival, not after the visit is over.
Tells the right person
One task, message or status change — while it still matters.
It replaces neither those systems nor your staff.
A service orchestration platform decides who should do what, right now. Clubs and resorts already hold the member data — a tee time, a reservation, a usual order. What they lack is a system of action that carries that context to the person standing in front of the member, while the visit is still happening.
Knownly reads the club management, point-of-sale, tee sheet, and reservation systems you already run, recognizes the moment, and sends one specific task by text to the right role. There is no app for staff to install, and every action is logged so the General Manager can see whether the standard actually held.
ROI
A $22K investment. A $142K return.
Adjust the inputs below to model your club's numbers.
$142K
Total Annual Value
6.5x
ROI
4
Members Retained
−1.5 pp
Attrition Reduction
Cost of service-related attrition
$142K saved annually
How we get there
Line-by-line breakdown
| Metric | Current | With Knownly | Change |
|---|---|---|---|
| Total Attrition | 7.0% | 5.5% | −1.5 pp |
| Service-Related Losses | 17 | 13 | +4 |
| Annual Dues Lost | $204K | $156K | +$48K |
| Non-Dues Revenue (NDR) Lost | $51K | $45K | +$6K |
| Member Acquisition Cost (CAC) | $68K | $52K | +$16K |
| Added NDR (Uplift) | — | +$72K | +$72K |
| Total Annual Impact | $323K | $181K | +$142K |
Inputs
Assumptions & sources
- Total Attrition
- Assumption: baseline attrition is 7% per year; Knownly cuts it by 1.5 percentage points (to 5.5%) via anticipatory service that catches at-risk members before they churn.
- Source: GGA Partners, “2023 Private Club Attrition Study” (industry baseline 7–10%). Knownly 1.5 pp lift modeled from anticipatory-service case studies.
- Service-Related Losses
- Assumption: 30% of departing members cite service failures (slow response, missed preferences, feeling unrecognized). This is the only subset Knownly takes credit for retaining — dues/CAC math applies to this slice only.
- Source: GGA Partners member exit-interview research; corroborated by Club Benchmarking member-loss reason coding.
- Annual Dues Lost
- Formula: service-related losses × annual dues per member. Assumes a full year of forfeited dues per departing member (no proration).
- Source: Direct calculation from your inputs — no third-party assumption.
- Non-Dues Revenue (NDR) Lost
- Formula: service-related losses × NDR per member. Retained members are credited at 50% NDR (conservative partial-year capture, since they would have spent for part of the year before leaving).
- Source: Club Benchmarking, “Non-Dues Revenue Composition Report” for the F&B / retail / events mix definition. 50% capture is a Knownly-conservative assumption.
- Member Acquisition Cost (CAC)
- Formula: service-related losses × CAC per member. Assumes the club fully replaces every departing member (1:1 backfill) at the input CAC — initiation discounts, broker fees, and onboarding effort included.
- Source: Default $4K CAC sourced from National Club Association benchmark for U.S. private clubs (range $3K–$8K). Adjust to your club’s actual blended acquisition cost.
- Added NDR (Uplift)
- Formula: total members × NDR per member × 3%. Models a 3% lift in non-dues spend across the entire membership base (not just retained members) from anticipatory, personalized service.
- Source: Frontline Performance Group, “Anticipatory Service Revenue Impact Study” (observed lift 3–6%). Knownly uses the low end (3%) to stay conservative.
- Total Annual Impact
- Formula: (Annual Dues Lost + NDR Lost + CAC) − Added NDR Uplift. The Change column is Knownly’s net annual value to your club; dividing by the platform cost yields ROI.
- Source: Direct calculation — no third-party assumption.
Defaults: 800 members · $12K dues · $3K NDR · 7% attrition (GGA Partners) · 30% service-related share (GGA Partners) · 1.5 pp attrition reduction (Knownly model) · $4K CAC (NCA benchmark) · $22K platform cost · 3% NDR uplift (Frontline Performance Group).
Common Questions
Knownly, answered plainly
What is Knownly?
Who is Knownly built for?
How is Knownly different from club management software?
Does Knownly replace ClubEssential, Jonas, ForeUp, or Northstar?
How does a General Manager encode their service standards?
What systems does Knownly connect to?
How do we get started with Knownly?
Still have a question? Contact us.
AI Service Orchestration for Hospitality
Members join to feel known.
Knownly makes that feeling repeatable.
Not ready for a call?
The AI service orchestration platform built for club General Managers.